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Capella Pedregal in Cabo San Lucas is No More, And We're Not Sure What to Think

Capella Pedregal in Cabo San Lucas is No More, And We're Not Sure What to Think


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It’s no secret that Capella Pedregal in Cabo San Lucas is on my list of favorite hotels visited (to date), so this morning’s announcement that the resort would no longer be affiliated with the Capella brand definitely came as a surprise. Going forward it will be called The Resort at Pedregal.

The Capella Hotel Group manages an elite set of award-winning properties around the world. Under its brand, the Cabo San Lucas resort has garnered many awards and such titles as 2014’s #1 Resort in Mexico and #15 in the world by Travel + Leisure, #6 Best Spa in the World by Condé Nast Traveler and was awarded a AAA Five Diamond Award in 2013 and 2014.

Not many details were noted in the press release, but according to the Los Angeles Times, “The trade publications quoted [Capella Hotel Group’s CEO, Richard Schulze] saying the sudden move in Cabo was ‘part of an ongoing dispute between the two owners of the asset…We have been caught in the middle.’” Why can't we all just get along?

Bob Holland, an established hotelier, has been named interim General Manager, and it has been said that this new direction and management will have little to no impact on the rest of the property's staff. Most recently, Holland served as General Manager at Wyndham Grand Chicago Riverfront (which if is definitely a far cry from the iconic five-diamond property in Cabo).

But what is Capella Pedregal without Capella? Will the landmark destination resort remain the pinnacle of luxury and service that it garnered under the brand? So many questions, so little answers. Frequent guests of the resort will no doubt be wondering what will happen to their precious Mexican gem. Most importantly, can we still expect fresh chips, guacamole and salsa brought to our suites at 4 p.m. daily along with our little Coronitas?

News of the management changes comes just weeks after Hurricane Odile ravaged the city and damaged many of the area’s hotels and resorts. Since then, the property has been working hard to get things cleaned up and repaired in order to re-open. In an effort to help out employees whose homes were also affected, the resort setup an Employee Hurricane Odile Recovery Fund which has raised $82,946 as of publication. The hotel is hoping to re-open in early 2015.

Reached only through the private Dos Mares tunnel, The Resort at Pedregal has 66 rooms (all with plunge pools), 21 villas, a 10,000-square-meter spa and two dining venues. Currently, rates begin at around $600 per night. Here’s to hoping the resort that is well-loved doesn’t go through too many changes and continues to be pinnacle of luxury in Mexico. In the meantime, can someone get me a margarita? I'm in mourning.

***Update: The Resort at Pedregal issued a statement today, November 7, saying, "Capella's termination resulted from improper financial reporting and diversion of revenues through improper fee calculations. Hoteles has instituted legal action to recover the misappropriated funds and will pursue its remedies for other defaults under the management agreement." It seems like there's a lot more going on under the surface here, and if what is stated is true, Capella will have some explaining to do. You can read the full release here.

***Update 2: The latest release from Capella Hotel Group shows the fight is not over yet for the management company. This is getting sticky, but makes for some good daytime TV drama at least. "Atlanta based Capella Hotel Group (CHG) has advised that a New York Supreme Court Judge has ordered that Capella Hotels and Resorts be reinstated as the management company of Capella Pedregal, Cabo San Lucas, effective immediately. Despite this ruling, CarVal Investors (CarVal), a co-owner of the Capella Pedregal, Cabo San Lucas has persisted in making baseless allegations against CHG with the intention of damaging the company's reputation and its standing in the hospitality industry." Read the full release here.


Las Villas de Mexico

You guys just don’t know what you are missing. Living and working in paradise, though for some dumb reason, a lot of people don’t see Mexico as paradise.

The Mexican builder (Homex) that I went to work for in January has gotten very aggressive about getting their properties sold. Homex was actually founded in 1987 by the de Nicolás family. In 1989 they had grown to a point they had built about 4,700 entry level homes in Mexico. In 1992 one of the brothers, Gerardo de Nicolás took over as director (CEO) of the company. Today Gerardo is 40 years old, you do the math.

In 2005 Homex became the first Mexican builder to become a member of both the New York Stock Exchange and the Mexican Stock Exchange (the Bolsa). Last year Homex built 57,500 homes in Mexico plus another 3,000 homes they donated to underprivileged families through a program very similar to Habit for Humanity. Last year Gerardo saw a need that he didn’t think was being covered by other Mexican developers, homes especially for American and Canadian babyboomers so he started a new division of the company, the Tourist Division and called it Las Villas de Mexico.

The plan with Las Villas de Mexico (LVdM) is to do 22 developments across Mexico at places like San Miguel de Allende and Lake Chapalla . Currently we have 3 developments underway, one here in Cabo, one in Cancun and one in Puerto Vallarta. Actually we are doing a 2nd development here in Cabo right on the marina that will break ground later in the year. Our development here that is underway is on the Nicholas Design Club Campestre golf course, a total of 230 villas, townhomes and condos right on the golf course with views of the ocean.

As the Los Cabos sales manager I get a few benefits like a membership to the Club Campestre golf club and the Beach Club. The golf course was just named by Golf Digest as one on the top 20 Best Maintained courses in North America plus the best new resort course in all of Mexico. The Beach Club is awesome, I’ll add some pictures.

We’re also going to have a yacht club, we’re purchasing three yachts, a 50 ft. Viking power cruiser, a 50ft. Viking fishing boat and a sail boat. Our yacht club members would then have use of their choice of boat or boats for 10 days a month. In the meantime we will have use of the boats for taking potential clients out in, special events or whatever. We take delivery on the first boat around the 20th of June. Yes, there is an additional fee for joining the club, no free rides around here.

Keep something in mind, we can pay a commission to you if you were to send us a client that purchases. We are going to start doing dinner presentations in California and Colorado in June about our developments. As soon as we get through with the Arizona Department of Real Estate requirements we will start doing them in Arizona also. Or if we can put together a group of 20 or more we will fly up and do a special presentation just for that group. You get a free dinner, I get a free trip to Phoenix, it’s a win/win.

We are putting together a Fly & Buy program so people will have the opportunity to come see what we are doing. We will get you deep discounts at a local hotel, buy you dinner a couple of nights, take you golfing or take you to a spa day, a sunset cruise. We will pick you up at the airport, tour you through our development, the golf course, our beach club, tour you through San Jose del Cabo and Cabo San Lucas. Our itinerary is 4 days, 3 nights but you can certainly stay longer.

As Bob Barker would say, “COME ON DOWN!”

Homex

One thing I will say for Realtors and developers down here, because its been so good for so long, they have no idea how to do things like correctly pricing homes, staging, or marketing. With a steady 17% a year appreciation, if you overpriced a listing, the market eventually catches up…no more. In the past they have succeeded in spite of themselves just because the market kept climbing.

I recently did some consulting for a developer down here on marketing and sales. Homex is the largest home builder in Mexico and their Tourist Division is doing projects in Cabo, Cancun and Puerto Vallarta. When they were breaking ground last summer they were quoting their prices to be between $400,000-$800,000. The model home will be ready this week and now they are quoting prices from $570,000-$1,200,000 and they are doing it in a market that’s dropping. They really and truly don’t believe what is going on in the world in going to affect them.

I told them they were living in fantasy land and needed to open their eyes as to what is really happening. The CEO of that division had spent $3.5 million in 2008 in marketing and didn’t make a single sale. During the course of three days of meetings with these guys I was fired 3 times because they didn’t like what I was talking about. By the end of that week I had been hired as the sales manager for their Cabo division and all but 25 people out of the 130 people that worked for the company on the first of that week were fired or relocated to the another division at Homex headquarters in Culiacan, including the idiot CEO.

A week later I had a run-in with the new CEO/Sales Manager on a Saturday via telephone. I packed up my company Blackberry, laptop, files and a project I was working on for him, drove to his house, dropped everything on his front doorstep and quit. I few hours later I ran into him walking and driving through my neighborhood, knocking on doors trying to figure out where I live. Thirty minutes later I had my job back. Hmm, I wonder if I made my point?

We’re working on a whole new sales and marketing plan for the whole division, I’ll let you know what happens.

Homex is the largest homebuilder in Mexico and their stock is traded on both the Mexican stock market (Bolsa) and the New York Stock Exchange. They build and sell around 60-80,000 homes a year.

Las Villas de Mexico is their “tourist” division. In other words, that’s the division of the company that builds in resort locations for mostly Americans and Canadians (gringos). Las Villas de Mexico currently has four projects that are just going into the ground, two here in Cabo, one in Cancun and one in Puerto Vallarta.

One of the projects here in Cabo is right on the marina. They currently have a sales office on-site though they aren’t scheduled to break ground until sometime in the first quarter but, keep in mind, (TIM) This Is Mexico. I don’t have a lot of details but do know it’s around 100 units with prices running $1.5 million to around $3 million.
The second project is down the road in San Jose right on the Campestre golf course, a private Jack Nicholas designed course that also includes a beach club. The Club Campestre project is 230 units, a combination of condos, townhomes and villas with prices that were running from around $550,000 up to $1,200,000. We have since done a 15-20% price reduction to be where we should be in the marketplace. There is a sales office on-site, product under construction and a model home that is about a week away from occupancy.

They currently have (had?)10 agents working those 2 projects with very little to show for their efforts. As of this morning they are down to 3 agents…or less via the old chopping block. It’s really hard to hire good people down here, it seems people get to Mexico and forget how to work.

Know anyone with a real estate license that actually knows how to work and generate leads?

Over the past week and a half we had all the Las Villas de Mexico sales agents in town for training. In addition to my agents locally, we had the salespeople from Cancun and Puerto Vallarta. I did the training for four of those days to 5 Gingos (two of them from timeshares in Branson, Missouri), a 26 year old from the Ukraine (Russia for the geographically challenged) who’s about 6 ft tall and loves to wear 3 inch heals, a beauty from Argentina and a guy from Mexico City. How’s that for a mix of people.

So much for challenging my Spanish skills, it challenge my language skills in general. Do you know how hard it is to talk for four days without using slang words, normal (for us) real estate lingo and so on.

Now they want me to continue the training 2 hours per week per agent via telephone. Personally, I think they should fly me on the company jet to each of those places every couple of weeks, what do you think?

Dianne is still at the other project so nothing changed there….yet.


Las Villas de Mexico

You guys just don’t know what you are missing. Living and working in paradise, though for some dumb reason, a lot of people don’t see Mexico as paradise.

The Mexican builder (Homex) that I went to work for in January has gotten very aggressive about getting their properties sold. Homex was actually founded in 1987 by the de Nicolás family. In 1989 they had grown to a point they had built about 4,700 entry level homes in Mexico. In 1992 one of the brothers, Gerardo de Nicolás took over as director (CEO) of the company. Today Gerardo is 40 years old, you do the math.

In 2005 Homex became the first Mexican builder to become a member of both the New York Stock Exchange and the Mexican Stock Exchange (the Bolsa). Last year Homex built 57,500 homes in Mexico plus another 3,000 homes they donated to underprivileged families through a program very similar to Habit for Humanity. Last year Gerardo saw a need that he didn’t think was being covered by other Mexican developers, homes especially for American and Canadian babyboomers so he started a new division of the company, the Tourist Division and called it Las Villas de Mexico.

The plan with Las Villas de Mexico (LVdM) is to do 22 developments across Mexico at places like San Miguel de Allende and Lake Chapalla . Currently we have 3 developments underway, one here in Cabo, one in Cancun and one in Puerto Vallarta. Actually we are doing a 2nd development here in Cabo right on the marina that will break ground later in the year. Our development here that is underway is on the Nicholas Design Club Campestre golf course, a total of 230 villas, townhomes and condos right on the golf course with views of the ocean.

As the Los Cabos sales manager I get a few benefits like a membership to the Club Campestre golf club and the Beach Club. The golf course was just named by Golf Digest as one on the top 20 Best Maintained courses in North America plus the best new resort course in all of Mexico. The Beach Club is awesome, I’ll add some pictures.

We’re also going to have a yacht club, we’re purchasing three yachts, a 50 ft. Viking power cruiser, a 50ft. Viking fishing boat and a sail boat. Our yacht club members would then have use of their choice of boat or boats for 10 days a month. In the meantime we will have use of the boats for taking potential clients out in, special events or whatever. We take delivery on the first boat around the 20th of June. Yes, there is an additional fee for joining the club, no free rides around here.

Keep something in mind, we can pay a commission to you if you were to send us a client that purchases. We are going to start doing dinner presentations in California and Colorado in June about our developments. As soon as we get through with the Arizona Department of Real Estate requirements we will start doing them in Arizona also. Or if we can put together a group of 20 or more we will fly up and do a special presentation just for that group. You get a free dinner, I get a free trip to Phoenix, it’s a win/win.

We are putting together a Fly & Buy program so people will have the opportunity to come see what we are doing. We will get you deep discounts at a local hotel, buy you dinner a couple of nights, take you golfing or take you to a spa day, a sunset cruise. We will pick you up at the airport, tour you through our development, the golf course, our beach club, tour you through San Jose del Cabo and Cabo San Lucas. Our itinerary is 4 days, 3 nights but you can certainly stay longer.

As Bob Barker would say, “COME ON DOWN!”

Homex

One thing I will say for Realtors and developers down here, because its been so good for so long, they have no idea how to do things like correctly pricing homes, staging, or marketing. With a steady 17% a year appreciation, if you overpriced a listing, the market eventually catches up…no more. In the past they have succeeded in spite of themselves just because the market kept climbing.

I recently did some consulting for a developer down here on marketing and sales. Homex is the largest home builder in Mexico and their Tourist Division is doing projects in Cabo, Cancun and Puerto Vallarta. When they were breaking ground last summer they were quoting their prices to be between $400,000-$800,000. The model home will be ready this week and now they are quoting prices from $570,000-$1,200,000 and they are doing it in a market that’s dropping. They really and truly don’t believe what is going on in the world in going to affect them.

I told them they were living in fantasy land and needed to open their eyes as to what is really happening. The CEO of that division had spent $3.5 million in 2008 in marketing and didn’t make a single sale. During the course of three days of meetings with these guys I was fired 3 times because they didn’t like what I was talking about. By the end of that week I had been hired as the sales manager for their Cabo division and all but 25 people out of the 130 people that worked for the company on the first of that week were fired or relocated to the another division at Homex headquarters in Culiacan, including the idiot CEO.

A week later I had a run-in with the new CEO/Sales Manager on a Saturday via telephone. I packed up my company Blackberry, laptop, files and a project I was working on for him, drove to his house, dropped everything on his front doorstep and quit. I few hours later I ran into him walking and driving through my neighborhood, knocking on doors trying to figure out where I live. Thirty minutes later I had my job back. Hmm, I wonder if I made my point?

We’re working on a whole new sales and marketing plan for the whole division, I’ll let you know what happens.

Homex is the largest homebuilder in Mexico and their stock is traded on both the Mexican stock market (Bolsa) and the New York Stock Exchange. They build and sell around 60-80,000 homes a year.

Las Villas de Mexico is their “tourist” division. In other words, that’s the division of the company that builds in resort locations for mostly Americans and Canadians (gringos). Las Villas de Mexico currently has four projects that are just going into the ground, two here in Cabo, one in Cancun and one in Puerto Vallarta.

One of the projects here in Cabo is right on the marina. They currently have a sales office on-site though they aren’t scheduled to break ground until sometime in the first quarter but, keep in mind, (TIM) This Is Mexico. I don’t have a lot of details but do know it’s around 100 units with prices running $1.5 million to around $3 million.
The second project is down the road in San Jose right on the Campestre golf course, a private Jack Nicholas designed course that also includes a beach club. The Club Campestre project is 230 units, a combination of condos, townhomes and villas with prices that were running from around $550,000 up to $1,200,000. We have since done a 15-20% price reduction to be where we should be in the marketplace. There is a sales office on-site, product under construction and a model home that is about a week away from occupancy.

They currently have (had?)10 agents working those 2 projects with very little to show for their efforts. As of this morning they are down to 3 agents…or less via the old chopping block. It’s really hard to hire good people down here, it seems people get to Mexico and forget how to work.

Know anyone with a real estate license that actually knows how to work and generate leads?

Over the past week and a half we had all the Las Villas de Mexico sales agents in town for training. In addition to my agents locally, we had the salespeople from Cancun and Puerto Vallarta. I did the training for four of those days to 5 Gingos (two of them from timeshares in Branson, Missouri), a 26 year old from the Ukraine (Russia for the geographically challenged) who’s about 6 ft tall and loves to wear 3 inch heals, a beauty from Argentina and a guy from Mexico City. How’s that for a mix of people.

So much for challenging my Spanish skills, it challenge my language skills in general. Do you know how hard it is to talk for four days without using slang words, normal (for us) real estate lingo and so on.

Now they want me to continue the training 2 hours per week per agent via telephone. Personally, I think they should fly me on the company jet to each of those places every couple of weeks, what do you think?

Dianne is still at the other project so nothing changed there….yet.


Las Villas de Mexico

You guys just don’t know what you are missing. Living and working in paradise, though for some dumb reason, a lot of people don’t see Mexico as paradise.

The Mexican builder (Homex) that I went to work for in January has gotten very aggressive about getting their properties sold. Homex was actually founded in 1987 by the de Nicolás family. In 1989 they had grown to a point they had built about 4,700 entry level homes in Mexico. In 1992 one of the brothers, Gerardo de Nicolás took over as director (CEO) of the company. Today Gerardo is 40 years old, you do the math.

In 2005 Homex became the first Mexican builder to become a member of both the New York Stock Exchange and the Mexican Stock Exchange (the Bolsa). Last year Homex built 57,500 homes in Mexico plus another 3,000 homes they donated to underprivileged families through a program very similar to Habit for Humanity. Last year Gerardo saw a need that he didn’t think was being covered by other Mexican developers, homes especially for American and Canadian babyboomers so he started a new division of the company, the Tourist Division and called it Las Villas de Mexico.

The plan with Las Villas de Mexico (LVdM) is to do 22 developments across Mexico at places like San Miguel de Allende and Lake Chapalla . Currently we have 3 developments underway, one here in Cabo, one in Cancun and one in Puerto Vallarta. Actually we are doing a 2nd development here in Cabo right on the marina that will break ground later in the year. Our development here that is underway is on the Nicholas Design Club Campestre golf course, a total of 230 villas, townhomes and condos right on the golf course with views of the ocean.

As the Los Cabos sales manager I get a few benefits like a membership to the Club Campestre golf club and the Beach Club. The golf course was just named by Golf Digest as one on the top 20 Best Maintained courses in North America plus the best new resort course in all of Mexico. The Beach Club is awesome, I’ll add some pictures.

We’re also going to have a yacht club, we’re purchasing three yachts, a 50 ft. Viking power cruiser, a 50ft. Viking fishing boat and a sail boat. Our yacht club members would then have use of their choice of boat or boats for 10 days a month. In the meantime we will have use of the boats for taking potential clients out in, special events or whatever. We take delivery on the first boat around the 20th of June. Yes, there is an additional fee for joining the club, no free rides around here.

Keep something in mind, we can pay a commission to you if you were to send us a client that purchases. We are going to start doing dinner presentations in California and Colorado in June about our developments. As soon as we get through with the Arizona Department of Real Estate requirements we will start doing them in Arizona also. Or if we can put together a group of 20 or more we will fly up and do a special presentation just for that group. You get a free dinner, I get a free trip to Phoenix, it’s a win/win.

We are putting together a Fly & Buy program so people will have the opportunity to come see what we are doing. We will get you deep discounts at a local hotel, buy you dinner a couple of nights, take you golfing or take you to a spa day, a sunset cruise. We will pick you up at the airport, tour you through our development, the golf course, our beach club, tour you through San Jose del Cabo and Cabo San Lucas. Our itinerary is 4 days, 3 nights but you can certainly stay longer.

As Bob Barker would say, “COME ON DOWN!”

Homex

One thing I will say for Realtors and developers down here, because its been so good for so long, they have no idea how to do things like correctly pricing homes, staging, or marketing. With a steady 17% a year appreciation, if you overpriced a listing, the market eventually catches up…no more. In the past they have succeeded in spite of themselves just because the market kept climbing.

I recently did some consulting for a developer down here on marketing and sales. Homex is the largest home builder in Mexico and their Tourist Division is doing projects in Cabo, Cancun and Puerto Vallarta. When they were breaking ground last summer they were quoting their prices to be between $400,000-$800,000. The model home will be ready this week and now they are quoting prices from $570,000-$1,200,000 and they are doing it in a market that’s dropping. They really and truly don’t believe what is going on in the world in going to affect them.

I told them they were living in fantasy land and needed to open their eyes as to what is really happening. The CEO of that division had spent $3.5 million in 2008 in marketing and didn’t make a single sale. During the course of three days of meetings with these guys I was fired 3 times because they didn’t like what I was talking about. By the end of that week I had been hired as the sales manager for their Cabo division and all but 25 people out of the 130 people that worked for the company on the first of that week were fired or relocated to the another division at Homex headquarters in Culiacan, including the idiot CEO.

A week later I had a run-in with the new CEO/Sales Manager on a Saturday via telephone. I packed up my company Blackberry, laptop, files and a project I was working on for him, drove to his house, dropped everything on his front doorstep and quit. I few hours later I ran into him walking and driving through my neighborhood, knocking on doors trying to figure out where I live. Thirty minutes later I had my job back. Hmm, I wonder if I made my point?

We’re working on a whole new sales and marketing plan for the whole division, I’ll let you know what happens.

Homex is the largest homebuilder in Mexico and their stock is traded on both the Mexican stock market (Bolsa) and the New York Stock Exchange. They build and sell around 60-80,000 homes a year.

Las Villas de Mexico is their “tourist” division. In other words, that’s the division of the company that builds in resort locations for mostly Americans and Canadians (gringos). Las Villas de Mexico currently has four projects that are just going into the ground, two here in Cabo, one in Cancun and one in Puerto Vallarta.

One of the projects here in Cabo is right on the marina. They currently have a sales office on-site though they aren’t scheduled to break ground until sometime in the first quarter but, keep in mind, (TIM) This Is Mexico. I don’t have a lot of details but do know it’s around 100 units with prices running $1.5 million to around $3 million.
The second project is down the road in San Jose right on the Campestre golf course, a private Jack Nicholas designed course that also includes a beach club. The Club Campestre project is 230 units, a combination of condos, townhomes and villas with prices that were running from around $550,000 up to $1,200,000. We have since done a 15-20% price reduction to be where we should be in the marketplace. There is a sales office on-site, product under construction and a model home that is about a week away from occupancy.

They currently have (had?)10 agents working those 2 projects with very little to show for their efforts. As of this morning they are down to 3 agents…or less via the old chopping block. It’s really hard to hire good people down here, it seems people get to Mexico and forget how to work.

Know anyone with a real estate license that actually knows how to work and generate leads?

Over the past week and a half we had all the Las Villas de Mexico sales agents in town for training. In addition to my agents locally, we had the salespeople from Cancun and Puerto Vallarta. I did the training for four of those days to 5 Gingos (two of them from timeshares in Branson, Missouri), a 26 year old from the Ukraine (Russia for the geographically challenged) who’s about 6 ft tall and loves to wear 3 inch heals, a beauty from Argentina and a guy from Mexico City. How’s that for a mix of people.

So much for challenging my Spanish skills, it challenge my language skills in general. Do you know how hard it is to talk for four days without using slang words, normal (for us) real estate lingo and so on.

Now they want me to continue the training 2 hours per week per agent via telephone. Personally, I think they should fly me on the company jet to each of those places every couple of weeks, what do you think?

Dianne is still at the other project so nothing changed there….yet.


Las Villas de Mexico

You guys just don’t know what you are missing. Living and working in paradise, though for some dumb reason, a lot of people don’t see Mexico as paradise.

The Mexican builder (Homex) that I went to work for in January has gotten very aggressive about getting their properties sold. Homex was actually founded in 1987 by the de Nicolás family. In 1989 they had grown to a point they had built about 4,700 entry level homes in Mexico. In 1992 one of the brothers, Gerardo de Nicolás took over as director (CEO) of the company. Today Gerardo is 40 years old, you do the math.

In 2005 Homex became the first Mexican builder to become a member of both the New York Stock Exchange and the Mexican Stock Exchange (the Bolsa). Last year Homex built 57,500 homes in Mexico plus another 3,000 homes they donated to underprivileged families through a program very similar to Habit for Humanity. Last year Gerardo saw a need that he didn’t think was being covered by other Mexican developers, homes especially for American and Canadian babyboomers so he started a new division of the company, the Tourist Division and called it Las Villas de Mexico.

The plan with Las Villas de Mexico (LVdM) is to do 22 developments across Mexico at places like San Miguel de Allende and Lake Chapalla . Currently we have 3 developments underway, one here in Cabo, one in Cancun and one in Puerto Vallarta. Actually we are doing a 2nd development here in Cabo right on the marina that will break ground later in the year. Our development here that is underway is on the Nicholas Design Club Campestre golf course, a total of 230 villas, townhomes and condos right on the golf course with views of the ocean.

As the Los Cabos sales manager I get a few benefits like a membership to the Club Campestre golf club and the Beach Club. The golf course was just named by Golf Digest as one on the top 20 Best Maintained courses in North America plus the best new resort course in all of Mexico. The Beach Club is awesome, I’ll add some pictures.

We’re also going to have a yacht club, we’re purchasing three yachts, a 50 ft. Viking power cruiser, a 50ft. Viking fishing boat and a sail boat. Our yacht club members would then have use of their choice of boat or boats for 10 days a month. In the meantime we will have use of the boats for taking potential clients out in, special events or whatever. We take delivery on the first boat around the 20th of June. Yes, there is an additional fee for joining the club, no free rides around here.

Keep something in mind, we can pay a commission to you if you were to send us a client that purchases. We are going to start doing dinner presentations in California and Colorado in June about our developments. As soon as we get through with the Arizona Department of Real Estate requirements we will start doing them in Arizona also. Or if we can put together a group of 20 or more we will fly up and do a special presentation just for that group. You get a free dinner, I get a free trip to Phoenix, it’s a win/win.

We are putting together a Fly & Buy program so people will have the opportunity to come see what we are doing. We will get you deep discounts at a local hotel, buy you dinner a couple of nights, take you golfing or take you to a spa day, a sunset cruise. We will pick you up at the airport, tour you through our development, the golf course, our beach club, tour you through San Jose del Cabo and Cabo San Lucas. Our itinerary is 4 days, 3 nights but you can certainly stay longer.

As Bob Barker would say, “COME ON DOWN!”

Homex

One thing I will say for Realtors and developers down here, because its been so good for so long, they have no idea how to do things like correctly pricing homes, staging, or marketing. With a steady 17% a year appreciation, if you overpriced a listing, the market eventually catches up…no more. In the past they have succeeded in spite of themselves just because the market kept climbing.

I recently did some consulting for a developer down here on marketing and sales. Homex is the largest home builder in Mexico and their Tourist Division is doing projects in Cabo, Cancun and Puerto Vallarta. When they were breaking ground last summer they were quoting their prices to be between $400,000-$800,000. The model home will be ready this week and now they are quoting prices from $570,000-$1,200,000 and they are doing it in a market that’s dropping. They really and truly don’t believe what is going on in the world in going to affect them.

I told them they were living in fantasy land and needed to open their eyes as to what is really happening. The CEO of that division had spent $3.5 million in 2008 in marketing and didn’t make a single sale. During the course of three days of meetings with these guys I was fired 3 times because they didn’t like what I was talking about. By the end of that week I had been hired as the sales manager for their Cabo division and all but 25 people out of the 130 people that worked for the company on the first of that week were fired or relocated to the another division at Homex headquarters in Culiacan, including the idiot CEO.

A week later I had a run-in with the new CEO/Sales Manager on a Saturday via telephone. I packed up my company Blackberry, laptop, files and a project I was working on for him, drove to his house, dropped everything on his front doorstep and quit. I few hours later I ran into him walking and driving through my neighborhood, knocking on doors trying to figure out where I live. Thirty minutes later I had my job back. Hmm, I wonder if I made my point?

We’re working on a whole new sales and marketing plan for the whole division, I’ll let you know what happens.

Homex is the largest homebuilder in Mexico and their stock is traded on both the Mexican stock market (Bolsa) and the New York Stock Exchange. They build and sell around 60-80,000 homes a year.

Las Villas de Mexico is their “tourist” division. In other words, that’s the division of the company that builds in resort locations for mostly Americans and Canadians (gringos). Las Villas de Mexico currently has four projects that are just going into the ground, two here in Cabo, one in Cancun and one in Puerto Vallarta.

One of the projects here in Cabo is right on the marina. They currently have a sales office on-site though they aren’t scheduled to break ground until sometime in the first quarter but, keep in mind, (TIM) This Is Mexico. I don’t have a lot of details but do know it’s around 100 units with prices running $1.5 million to around $3 million.
The second project is down the road in San Jose right on the Campestre golf course, a private Jack Nicholas designed course that also includes a beach club. The Club Campestre project is 230 units, a combination of condos, townhomes and villas with prices that were running from around $550,000 up to $1,200,000. We have since done a 15-20% price reduction to be where we should be in the marketplace. There is a sales office on-site, product under construction and a model home that is about a week away from occupancy.

They currently have (had?)10 agents working those 2 projects with very little to show for their efforts. As of this morning they are down to 3 agents…or less via the old chopping block. It’s really hard to hire good people down here, it seems people get to Mexico and forget how to work.

Know anyone with a real estate license that actually knows how to work and generate leads?

Over the past week and a half we had all the Las Villas de Mexico sales agents in town for training. In addition to my agents locally, we had the salespeople from Cancun and Puerto Vallarta. I did the training for four of those days to 5 Gingos (two of them from timeshares in Branson, Missouri), a 26 year old from the Ukraine (Russia for the geographically challenged) who’s about 6 ft tall and loves to wear 3 inch heals, a beauty from Argentina and a guy from Mexico City. How’s that for a mix of people.

So much for challenging my Spanish skills, it challenge my language skills in general. Do you know how hard it is to talk for four days without using slang words, normal (for us) real estate lingo and so on.

Now they want me to continue the training 2 hours per week per agent via telephone. Personally, I think they should fly me on the company jet to each of those places every couple of weeks, what do you think?

Dianne is still at the other project so nothing changed there….yet.


Las Villas de Mexico

You guys just don’t know what you are missing. Living and working in paradise, though for some dumb reason, a lot of people don’t see Mexico as paradise.

The Mexican builder (Homex) that I went to work for in January has gotten very aggressive about getting their properties sold. Homex was actually founded in 1987 by the de Nicolás family. In 1989 they had grown to a point they had built about 4,700 entry level homes in Mexico. In 1992 one of the brothers, Gerardo de Nicolás took over as director (CEO) of the company. Today Gerardo is 40 years old, you do the math.

In 2005 Homex became the first Mexican builder to become a member of both the New York Stock Exchange and the Mexican Stock Exchange (the Bolsa). Last year Homex built 57,500 homes in Mexico plus another 3,000 homes they donated to underprivileged families through a program very similar to Habit for Humanity. Last year Gerardo saw a need that he didn’t think was being covered by other Mexican developers, homes especially for American and Canadian babyboomers so he started a new division of the company, the Tourist Division and called it Las Villas de Mexico.

The plan with Las Villas de Mexico (LVdM) is to do 22 developments across Mexico at places like San Miguel de Allende and Lake Chapalla . Currently we have 3 developments underway, one here in Cabo, one in Cancun and one in Puerto Vallarta. Actually we are doing a 2nd development here in Cabo right on the marina that will break ground later in the year. Our development here that is underway is on the Nicholas Design Club Campestre golf course, a total of 230 villas, townhomes and condos right on the golf course with views of the ocean.

As the Los Cabos sales manager I get a few benefits like a membership to the Club Campestre golf club and the Beach Club. The golf course was just named by Golf Digest as one on the top 20 Best Maintained courses in North America plus the best new resort course in all of Mexico. The Beach Club is awesome, I’ll add some pictures.

We’re also going to have a yacht club, we’re purchasing three yachts, a 50 ft. Viking power cruiser, a 50ft. Viking fishing boat and a sail boat. Our yacht club members would then have use of their choice of boat or boats for 10 days a month. In the meantime we will have use of the boats for taking potential clients out in, special events or whatever. We take delivery on the first boat around the 20th of June. Yes, there is an additional fee for joining the club, no free rides around here.

Keep something in mind, we can pay a commission to you if you were to send us a client that purchases. We are going to start doing dinner presentations in California and Colorado in June about our developments. As soon as we get through with the Arizona Department of Real Estate requirements we will start doing them in Arizona also. Or if we can put together a group of 20 or more we will fly up and do a special presentation just for that group. You get a free dinner, I get a free trip to Phoenix, it’s a win/win.

We are putting together a Fly & Buy program so people will have the opportunity to come see what we are doing. We will get you deep discounts at a local hotel, buy you dinner a couple of nights, take you golfing or take you to a spa day, a sunset cruise. We will pick you up at the airport, tour you through our development, the golf course, our beach club, tour you through San Jose del Cabo and Cabo San Lucas. Our itinerary is 4 days, 3 nights but you can certainly stay longer.

As Bob Barker would say, “COME ON DOWN!”

Homex

One thing I will say for Realtors and developers down here, because its been so good for so long, they have no idea how to do things like correctly pricing homes, staging, or marketing. With a steady 17% a year appreciation, if you overpriced a listing, the market eventually catches up…no more. In the past they have succeeded in spite of themselves just because the market kept climbing.

I recently did some consulting for a developer down here on marketing and sales. Homex is the largest home builder in Mexico and their Tourist Division is doing projects in Cabo, Cancun and Puerto Vallarta. When they were breaking ground last summer they were quoting their prices to be between $400,000-$800,000. The model home will be ready this week and now they are quoting prices from $570,000-$1,200,000 and they are doing it in a market that’s dropping. They really and truly don’t believe what is going on in the world in going to affect them.

I told them they were living in fantasy land and needed to open their eyes as to what is really happening. The CEO of that division had spent $3.5 million in 2008 in marketing and didn’t make a single sale. During the course of three days of meetings with these guys I was fired 3 times because they didn’t like what I was talking about. By the end of that week I had been hired as the sales manager for their Cabo division and all but 25 people out of the 130 people that worked for the company on the first of that week were fired or relocated to the another division at Homex headquarters in Culiacan, including the idiot CEO.

A week later I had a run-in with the new CEO/Sales Manager on a Saturday via telephone. I packed up my company Blackberry, laptop, files and a project I was working on for him, drove to his house, dropped everything on his front doorstep and quit. I few hours later I ran into him walking and driving through my neighborhood, knocking on doors trying to figure out where I live. Thirty minutes later I had my job back. Hmm, I wonder if I made my point?

We’re working on a whole new sales and marketing plan for the whole division, I’ll let you know what happens.

Homex is the largest homebuilder in Mexico and their stock is traded on both the Mexican stock market (Bolsa) and the New York Stock Exchange. They build and sell around 60-80,000 homes a year.

Las Villas de Mexico is their “tourist” division. In other words, that’s the division of the company that builds in resort locations for mostly Americans and Canadians (gringos). Las Villas de Mexico currently has four projects that are just going into the ground, two here in Cabo, one in Cancun and one in Puerto Vallarta.

One of the projects here in Cabo is right on the marina. They currently have a sales office on-site though they aren’t scheduled to break ground until sometime in the first quarter but, keep in mind, (TIM) This Is Mexico. I don’t have a lot of details but do know it’s around 100 units with prices running $1.5 million to around $3 million.
The second project is down the road in San Jose right on the Campestre golf course, a private Jack Nicholas designed course that also includes a beach club. The Club Campestre project is 230 units, a combination of condos, townhomes and villas with prices that were running from around $550,000 up to $1,200,000. We have since done a 15-20% price reduction to be where we should be in the marketplace. There is a sales office on-site, product under construction and a model home that is about a week away from occupancy.

They currently have (had?)10 agents working those 2 projects with very little to show for their efforts. As of this morning they are down to 3 agents…or less via the old chopping block. It’s really hard to hire good people down here, it seems people get to Mexico and forget how to work.

Know anyone with a real estate license that actually knows how to work and generate leads?

Over the past week and a half we had all the Las Villas de Mexico sales agents in town for training. In addition to my agents locally, we had the salespeople from Cancun and Puerto Vallarta. I did the training for four of those days to 5 Gingos (two of them from timeshares in Branson, Missouri), a 26 year old from the Ukraine (Russia for the geographically challenged) who’s about 6 ft tall and loves to wear 3 inch heals, a beauty from Argentina and a guy from Mexico City. How’s that for a mix of people.

So much for challenging my Spanish skills, it challenge my language skills in general. Do you know how hard it is to talk for four days without using slang words, normal (for us) real estate lingo and so on.

Now they want me to continue the training 2 hours per week per agent via telephone. Personally, I think they should fly me on the company jet to each of those places every couple of weeks, what do you think?

Dianne is still at the other project so nothing changed there….yet.


Las Villas de Mexico

You guys just don’t know what you are missing. Living and working in paradise, though for some dumb reason, a lot of people don’t see Mexico as paradise.

The Mexican builder (Homex) that I went to work for in January has gotten very aggressive about getting their properties sold. Homex was actually founded in 1987 by the de Nicolás family. In 1989 they had grown to a point they had built about 4,700 entry level homes in Mexico. In 1992 one of the brothers, Gerardo de Nicolás took over as director (CEO) of the company. Today Gerardo is 40 years old, you do the math.

In 2005 Homex became the first Mexican builder to become a member of both the New York Stock Exchange and the Mexican Stock Exchange (the Bolsa). Last year Homex built 57,500 homes in Mexico plus another 3,000 homes they donated to underprivileged families through a program very similar to Habit for Humanity. Last year Gerardo saw a need that he didn’t think was being covered by other Mexican developers, homes especially for American and Canadian babyboomers so he started a new division of the company, the Tourist Division and called it Las Villas de Mexico.

The plan with Las Villas de Mexico (LVdM) is to do 22 developments across Mexico at places like San Miguel de Allende and Lake Chapalla . Currently we have 3 developments underway, one here in Cabo, one in Cancun and one in Puerto Vallarta. Actually we are doing a 2nd development here in Cabo right on the marina that will break ground later in the year. Our development here that is underway is on the Nicholas Design Club Campestre golf course, a total of 230 villas, townhomes and condos right on the golf course with views of the ocean.

As the Los Cabos sales manager I get a few benefits like a membership to the Club Campestre golf club and the Beach Club. The golf course was just named by Golf Digest as one on the top 20 Best Maintained courses in North America plus the best new resort course in all of Mexico. The Beach Club is awesome, I’ll add some pictures.

We’re also going to have a yacht club, we’re purchasing three yachts, a 50 ft. Viking power cruiser, a 50ft. Viking fishing boat and a sail boat. Our yacht club members would then have use of their choice of boat or boats for 10 days a month. In the meantime we will have use of the boats for taking potential clients out in, special events or whatever. We take delivery on the first boat around the 20th of June. Yes, there is an additional fee for joining the club, no free rides around here.

Keep something in mind, we can pay a commission to you if you were to send us a client that purchases. We are going to start doing dinner presentations in California and Colorado in June about our developments. As soon as we get through with the Arizona Department of Real Estate requirements we will start doing them in Arizona also. Or if we can put together a group of 20 or more we will fly up and do a special presentation just for that group. You get a free dinner, I get a free trip to Phoenix, it’s a win/win.

We are putting together a Fly & Buy program so people will have the opportunity to come see what we are doing. We will get you deep discounts at a local hotel, buy you dinner a couple of nights, take you golfing or take you to a spa day, a sunset cruise. We will pick you up at the airport, tour you through our development, the golf course, our beach club, tour you through San Jose del Cabo and Cabo San Lucas. Our itinerary is 4 days, 3 nights but you can certainly stay longer.

As Bob Barker would say, “COME ON DOWN!”

Homex

One thing I will say for Realtors and developers down here, because its been so good for so long, they have no idea how to do things like correctly pricing homes, staging, or marketing. With a steady 17% a year appreciation, if you overpriced a listing, the market eventually catches up…no more. In the past they have succeeded in spite of themselves just because the market kept climbing.

I recently did some consulting for a developer down here on marketing and sales. Homex is the largest home builder in Mexico and their Tourist Division is doing projects in Cabo, Cancun and Puerto Vallarta. When they were breaking ground last summer they were quoting their prices to be between $400,000-$800,000. The model home will be ready this week and now they are quoting prices from $570,000-$1,200,000 and they are doing it in a market that’s dropping. They really and truly don’t believe what is going on in the world in going to affect them.

I told them they were living in fantasy land and needed to open their eyes as to what is really happening. The CEO of that division had spent $3.5 million in 2008 in marketing and didn’t make a single sale. During the course of three days of meetings with these guys I was fired 3 times because they didn’t like what I was talking about. By the end of that week I had been hired as the sales manager for their Cabo division and all but 25 people out of the 130 people that worked for the company on the first of that week were fired or relocated to the another division at Homex headquarters in Culiacan, including the idiot CEO.

A week later I had a run-in with the new CEO/Sales Manager on a Saturday via telephone. I packed up my company Blackberry, laptop, files and a project I was working on for him, drove to his house, dropped everything on his front doorstep and quit. I few hours later I ran into him walking and driving through my neighborhood, knocking on doors trying to figure out where I live. Thirty minutes later I had my job back. Hmm, I wonder if I made my point?

We’re working on a whole new sales and marketing plan for the whole division, I’ll let you know what happens.

Homex is the largest homebuilder in Mexico and their stock is traded on both the Mexican stock market (Bolsa) and the New York Stock Exchange. They build and sell around 60-80,000 homes a year.

Las Villas de Mexico is their “tourist” division. In other words, that’s the division of the company that builds in resort locations for mostly Americans and Canadians (gringos). Las Villas de Mexico currently has four projects that are just going into the ground, two here in Cabo, one in Cancun and one in Puerto Vallarta.

One of the projects here in Cabo is right on the marina. They currently have a sales office on-site though they aren’t scheduled to break ground until sometime in the first quarter but, keep in mind, (TIM) This Is Mexico. I don’t have a lot of details but do know it’s around 100 units with prices running $1.5 million to around $3 million.
The second project is down the road in San Jose right on the Campestre golf course, a private Jack Nicholas designed course that also includes a beach club. The Club Campestre project is 230 units, a combination of condos, townhomes and villas with prices that were running from around $550,000 up to $1,200,000. We have since done a 15-20% price reduction to be where we should be in the marketplace. There is a sales office on-site, product under construction and a model home that is about a week away from occupancy.

They currently have (had?)10 agents working those 2 projects with very little to show for their efforts. As of this morning they are down to 3 agents…or less via the old chopping block. It’s really hard to hire good people down here, it seems people get to Mexico and forget how to work.

Know anyone with a real estate license that actually knows how to work and generate leads?

Over the past week and a half we had all the Las Villas de Mexico sales agents in town for training. In addition to my agents locally, we had the salespeople from Cancun and Puerto Vallarta. I did the training for four of those days to 5 Gingos (two of them from timeshares in Branson, Missouri), a 26 year old from the Ukraine (Russia for the geographically challenged) who’s about 6 ft tall and loves to wear 3 inch heals, a beauty from Argentina and a guy from Mexico City. How’s that for a mix of people.

So much for challenging my Spanish skills, it challenge my language skills in general. Do you know how hard it is to talk for four days without using slang words, normal (for us) real estate lingo and so on.

Now they want me to continue the training 2 hours per week per agent via telephone. Personally, I think they should fly me on the company jet to each of those places every couple of weeks, what do you think?

Dianne is still at the other project so nothing changed there….yet.


Las Villas de Mexico

You guys just don’t know what you are missing. Living and working in paradise, though for some dumb reason, a lot of people don’t see Mexico as paradise.

The Mexican builder (Homex) that I went to work for in January has gotten very aggressive about getting their properties sold. Homex was actually founded in 1987 by the de Nicolás family. In 1989 they had grown to a point they had built about 4,700 entry level homes in Mexico. In 1992 one of the brothers, Gerardo de Nicolás took over as director (CEO) of the company. Today Gerardo is 40 years old, you do the math.

In 2005 Homex became the first Mexican builder to become a member of both the New York Stock Exchange and the Mexican Stock Exchange (the Bolsa). Last year Homex built 57,500 homes in Mexico plus another 3,000 homes they donated to underprivileged families through a program very similar to Habit for Humanity. Last year Gerardo saw a need that he didn’t think was being covered by other Mexican developers, homes especially for American and Canadian babyboomers so he started a new division of the company, the Tourist Division and called it Las Villas de Mexico.

The plan with Las Villas de Mexico (LVdM) is to do 22 developments across Mexico at places like San Miguel de Allende and Lake Chapalla . Currently we have 3 developments underway, one here in Cabo, one in Cancun and one in Puerto Vallarta. Actually we are doing a 2nd development here in Cabo right on the marina that will break ground later in the year. Our development here that is underway is on the Nicholas Design Club Campestre golf course, a total of 230 villas, townhomes and condos right on the golf course with views of the ocean.

As the Los Cabos sales manager I get a few benefits like a membership to the Club Campestre golf club and the Beach Club. The golf course was just named by Golf Digest as one on the top 20 Best Maintained courses in North America plus the best new resort course in all of Mexico. The Beach Club is awesome, I’ll add some pictures.

We’re also going to have a yacht club, we’re purchasing three yachts, a 50 ft. Viking power cruiser, a 50ft. Viking fishing boat and a sail boat. Our yacht club members would then have use of their choice of boat or boats for 10 days a month. In the meantime we will have use of the boats for taking potential clients out in, special events or whatever. We take delivery on the first boat around the 20th of June. Yes, there is an additional fee for joining the club, no free rides around here.

Keep something in mind, we can pay a commission to you if you were to send us a client that purchases. We are going to start doing dinner presentations in California and Colorado in June about our developments. As soon as we get through with the Arizona Department of Real Estate requirements we will start doing them in Arizona also. Or if we can put together a group of 20 or more we will fly up and do a special presentation just for that group. You get a free dinner, I get a free trip to Phoenix, it’s a win/win.

We are putting together a Fly & Buy program so people will have the opportunity to come see what we are doing. We will get you deep discounts at a local hotel, buy you dinner a couple of nights, take you golfing or take you to a spa day, a sunset cruise. We will pick you up at the airport, tour you through our development, the golf course, our beach club, tour you through San Jose del Cabo and Cabo San Lucas. Our itinerary is 4 days, 3 nights but you can certainly stay longer.

As Bob Barker would say, “COME ON DOWN!”

Homex

One thing I will say for Realtors and developers down here, because its been so good for so long, they have no idea how to do things like correctly pricing homes, staging, or marketing. With a steady 17% a year appreciation, if you overpriced a listing, the market eventually catches up…no more. In the past they have succeeded in spite of themselves just because the market kept climbing.

I recently did some consulting for a developer down here on marketing and sales. Homex is the largest home builder in Mexico and their Tourist Division is doing projects in Cabo, Cancun and Puerto Vallarta. When they were breaking ground last summer they were quoting their prices to be between $400,000-$800,000. The model home will be ready this week and now they are quoting prices from $570,000-$1,200,000 and they are doing it in a market that’s dropping. They really and truly don’t believe what is going on in the world in going to affect them.

I told them they were living in fantasy land and needed to open their eyes as to what is really happening. The CEO of that division had spent $3.5 million in 2008 in marketing and didn’t make a single sale. During the course of three days of meetings with these guys I was fired 3 times because they didn’t like what I was talking about. By the end of that week I had been hired as the sales manager for their Cabo division and all but 25 people out of the 130 people that worked for the company on the first of that week were fired or relocated to the another division at Homex headquarters in Culiacan, including the idiot CEO.

A week later I had a run-in with the new CEO/Sales Manager on a Saturday via telephone. I packed up my company Blackberry, laptop, files and a project I was working on for him, drove to his house, dropped everything on his front doorstep and quit. I few hours later I ran into him walking and driving through my neighborhood, knocking on doors trying to figure out where I live. Thirty minutes later I had my job back. Hmm, I wonder if I made my point?

We’re working on a whole new sales and marketing plan for the whole division, I’ll let you know what happens.

Homex is the largest homebuilder in Mexico and their stock is traded on both the Mexican stock market (Bolsa) and the New York Stock Exchange. They build and sell around 60-80,000 homes a year.

Las Villas de Mexico is their “tourist” division. In other words, that’s the division of the company that builds in resort locations for mostly Americans and Canadians (gringos). Las Villas de Mexico currently has four projects that are just going into the ground, two here in Cabo, one in Cancun and one in Puerto Vallarta.

One of the projects here in Cabo is right on the marina. They currently have a sales office on-site though they aren’t scheduled to break ground until sometime in the first quarter but, keep in mind, (TIM) This Is Mexico. I don’t have a lot of details but do know it’s around 100 units with prices running $1.5 million to around $3 million.
The second project is down the road in San Jose right on the Campestre golf course, a private Jack Nicholas designed course that also includes a beach club. The Club Campestre project is 230 units, a combination of condos, townhomes and villas with prices that were running from around $550,000 up to $1,200,000. We have since done a 15-20% price reduction to be where we should be in the marketplace. There is a sales office on-site, product under construction and a model home that is about a week away from occupancy.

They currently have (had?)10 agents working those 2 projects with very little to show for their efforts. As of this morning they are down to 3 agents…or less via the old chopping block. It’s really hard to hire good people down here, it seems people get to Mexico and forget how to work.

Know anyone with a real estate license that actually knows how to work and generate leads?

Over the past week and a half we had all the Las Villas de Mexico sales agents in town for training. In addition to my agents locally, we had the salespeople from Cancun and Puerto Vallarta. I did the training for four of those days to 5 Gingos (two of them from timeshares in Branson, Missouri), a 26 year old from the Ukraine (Russia for the geographically challenged) who’s about 6 ft tall and loves to wear 3 inch heals, a beauty from Argentina and a guy from Mexico City. How’s that for a mix of people.

So much for challenging my Spanish skills, it challenge my language skills in general. Do you know how hard it is to talk for four days without using slang words, normal (for us) real estate lingo and so on.

Now they want me to continue the training 2 hours per week per agent via telephone. Personally, I think they should fly me on the company jet to each of those places every couple of weeks, what do you think?

Dianne is still at the other project so nothing changed there….yet.


Las Villas de Mexico

You guys just don’t know what you are missing. Living and working in paradise, though for some dumb reason, a lot of people don’t see Mexico as paradise.

The Mexican builder (Homex) that I went to work for in January has gotten very aggressive about getting their properties sold. Homex was actually founded in 1987 by the de Nicolás family. In 1989 they had grown to a point they had built about 4,700 entry level homes in Mexico. In 1992 one of the brothers, Gerardo de Nicolás took over as director (CEO) of the company. Today Gerardo is 40 years old, you do the math.

In 2005 Homex became the first Mexican builder to become a member of both the New York Stock Exchange and the Mexican Stock Exchange (the Bolsa). Last year Homex built 57,500 homes in Mexico plus another 3,000 homes they donated to underprivileged families through a program very similar to Habit for Humanity. Last year Gerardo saw a need that he didn’t think was being covered by other Mexican developers, homes especially for American and Canadian babyboomers so he started a new division of the company, the Tourist Division and called it Las Villas de Mexico.

The plan with Las Villas de Mexico (LVdM) is to do 22 developments across Mexico at places like San Miguel de Allende and Lake Chapalla . Currently we have 3 developments underway, one here in Cabo, one in Cancun and one in Puerto Vallarta. Actually we are doing a 2nd development here in Cabo right on the marina that will break ground later in the year. Our development here that is underway is on the Nicholas Design Club Campestre golf course, a total of 230 villas, townhomes and condos right on the golf course with views of the ocean.

As the Los Cabos sales manager I get a few benefits like a membership to the Club Campestre golf club and the Beach Club. The golf course was just named by Golf Digest as one on the top 20 Best Maintained courses in North America plus the best new resort course in all of Mexico. The Beach Club is awesome, I’ll add some pictures.

We’re also going to have a yacht club, we’re purchasing three yachts, a 50 ft. Viking power cruiser, a 50ft. Viking fishing boat and a sail boat. Our yacht club members would then have use of their choice of boat or boats for 10 days a month. In the meantime we will have use of the boats for taking potential clients out in, special events or whatever. We take delivery on the first boat around the 20th of June. Yes, there is an additional fee for joining the club, no free rides around here.

Keep something in mind, we can pay a commission to you if you were to send us a client that purchases. We are going to start doing dinner presentations in California and Colorado in June about our developments. As soon as we get through with the Arizona Department of Real Estate requirements we will start doing them in Arizona also. Or if we can put together a group of 20 or more we will fly up and do a special presentation just for that group. You get a free dinner, I get a free trip to Phoenix, it’s a win/win.

We are putting together a Fly & Buy program so people will have the opportunity to come see what we are doing. We will get you deep discounts at a local hotel, buy you dinner a couple of nights, take you golfing or take you to a spa day, a sunset cruise. We will pick you up at the airport, tour you through our development, the golf course, our beach club, tour you through San Jose del Cabo and Cabo San Lucas. Our itinerary is 4 days, 3 nights but you can certainly stay longer.

As Bob Barker would say, “COME ON DOWN!”

Homex

One thing I will say for Realtors and developers down here, because its been so good for so long, they have no idea how to do things like correctly pricing homes, staging, or marketing. With a steady 17% a year appreciation, if you overpriced a listing, the market eventually catches up…no more. In the past they have succeeded in spite of themselves just because the market kept climbing.

I recently did some consulting for a developer down here on marketing and sales. Homex is the largest home builder in Mexico and their Tourist Division is doing projects in Cabo, Cancun and Puerto Vallarta. When they were breaking ground last summer they were quoting their prices to be between $400,000-$800,000. The model home will be ready this week and now they are quoting prices from $570,000-$1,200,000 and they are doing it in a market that’s dropping. They really and truly don’t believe what is going on in the world in going to affect them.

I told them they were living in fantasy land and needed to open their eyes as to what is really happening. The CEO of that division had spent $3.5 million in 2008 in marketing and didn’t make a single sale. During the course of three days of meetings with these guys I was fired 3 times because they didn’t like what I was talking about. By the end of that week I had been hired as the sales manager for their Cabo division and all but 25 people out of the 130 people that worked for the company on the first of that week were fired or relocated to the another division at Homex headquarters in Culiacan, including the idiot CEO.

A week later I had a run-in with the new CEO/Sales Manager on a Saturday via telephone. I packed up my company Blackberry, laptop, files and a project I was working on for him, drove to his house, dropped everything on his front doorstep and quit. I few hours later I ran into him walking and driving through my neighborhood, knocking on doors trying to figure out where I live. Thirty minutes later I had my job back. Hmm, I wonder if I made my point?

We’re working on a whole new sales and marketing plan for the whole division, I’ll let you know what happens.

Homex is the largest homebuilder in Mexico and their stock is traded on both the Mexican stock market (Bolsa) and the New York Stock Exchange. They build and sell around 60-80,000 homes a year.

Las Villas de Mexico is their “tourist” division. In other words, that’s the division of the company that builds in resort locations for mostly Americans and Canadians (gringos). Las Villas de Mexico currently has four projects that are just going into the ground, two here in Cabo, one in Cancun and one in Puerto Vallarta.

One of the projects here in Cabo is right on the marina. They currently have a sales office on-site though they aren’t scheduled to break ground until sometime in the first quarter but, keep in mind, (TIM) This Is Mexico. I don’t have a lot of details but do know it’s around 100 units with prices running $1.5 million to around $3 million.
The second project is down the road in San Jose right on the Campestre golf course, a private Jack Nicholas designed course that also includes a beach club. The Club Campestre project is 230 units, a combination of condos, townhomes and villas with prices that were running from around $550,000 up to $1,200,000. We have since done a 15-20% price reduction to be where we should be in the marketplace. There is a sales office on-site, product under construction and a model home that is about a week away from occupancy.

They currently have (had?)10 agents working those 2 projects with very little to show for their efforts. As of this morning they are down to 3 agents…or less via the old chopping block. It’s really hard to hire good people down here, it seems people get to Mexico and forget how to work.

Know anyone with a real estate license that actually knows how to work and generate leads?

Over the past week and a half we had all the Las Villas de Mexico sales agents in town for training. In addition to my agents locally, we had the salespeople from Cancun and Puerto Vallarta. I did the training for four of those days to 5 Gingos (two of them from timeshares in Branson, Missouri), a 26 year old from the Ukraine (Russia for the geographically challenged) who’s about 6 ft tall and loves to wear 3 inch heals, a beauty from Argentina and a guy from Mexico City. How’s that for a mix of people.

So much for challenging my Spanish skills, it challenge my language skills in general. Do you know how hard it is to talk for four days without using slang words, normal (for us) real estate lingo and so on.

Now they want me to continue the training 2 hours per week per agent via telephone. Personally, I think they should fly me on the company jet to each of those places every couple of weeks, what do you think?

Dianne is still at the other project so nothing changed there….yet.


Las Villas de Mexico

You guys just don’t know what you are missing. Living and working in paradise, though for some dumb reason, a lot of people don’t see Mexico as paradise.

The Mexican builder (Homex) that I went to work for in January has gotten very aggressive about getting their properties sold. Homex was actually founded in 1987 by the de Nicolás family. In 1989 they had grown to a point they had built about 4,700 entry level homes in Mexico. In 1992 one of the brothers, Gerardo de Nicolás took over as director (CEO) of the company. Today Gerardo is 40 years old, you do the math.

In 2005 Homex became the first Mexican builder to become a member of both the New York Stock Exchange and the Mexican Stock Exchange (the Bolsa). Last year Homex built 57,500 homes in Mexico plus another 3,000 homes they donated to underprivileged families through a program very similar to Habit for Humanity. Last year Gerardo saw a need that he didn’t think was being covered by other Mexican developers, homes especially for American and Canadian babyboomers so he started a new division of the company, the Tourist Division and called it Las Villas de Mexico.

The plan with Las Villas de Mexico (LVdM) is to do 22 developments across Mexico at places like San Miguel de Allende and Lake Chapalla . Currently we have 3 developments underway, one here in Cabo, one in Cancun and one in Puerto Vallarta. Actually we are doing a 2nd development here in Cabo right on the marina that will break ground later in the year. Our development here that is underway is on the Nicholas Design Club Campestre golf course, a total of 230 villas, townhomes and condos right on the golf course with views of the ocean.

As the Los Cabos sales manager I get a few benefits like a membership to the Club Campestre golf club and the Beach Club. The golf course was just named by Golf Digest as one on the top 20 Best Maintained courses in North America plus the best new resort course in all of Mexico. The Beach Club is awesome, I’ll add some pictures.

We’re also going to have a yacht club, we’re purchasing three yachts, a 50 ft. Viking power cruiser, a 50ft. Viking fishing boat and a sail boat. Our yacht club members would then have use of their choice of boat or boats for 10 days a month. In the meantime we will have use of the boats for taking potential clients out in, special events or whatever. We take delivery on the first boat around the 20th of June. Yes, there is an additional fee for joining the club, no free rides around here.

Keep something in mind, we can pay a commission to you if you were to send us a client that purchases. We are going to start doing dinner presentations in California and Colorado in June about our developments. As soon as we get through with the Arizona Department of Real Estate requirements we will start doing them in Arizona also. Or if we can put together a group of 20 or more we will fly up and do a special presentation just for that group. You get a free dinner, I get a free trip to Phoenix, it’s a win/win.

We are putting together a Fly & Buy program so people will have the opportunity to come see what we are doing. We will get you deep discounts at a local hotel, buy you dinner a couple of nights, take you golfing or take you to a spa day, a sunset cruise. We will pick you up at the airport, tour you through our development, the golf course, our beach club, tour you through San Jose del Cabo and Cabo San Lucas. Our itinerary is 4 days, 3 nights but you can certainly stay longer.

As Bob Barker would say, “COME ON DOWN!”

Homex

One thing I will say for Realtors and developers down here, because its been so good for so long, they have no idea how to do things like correctly pricing homes, staging, or marketing. With a steady 17% a year appreciation, if you overpriced a listing, the market eventually catches up…no more. In the past they have succeeded in spite of themselves just because the market kept climbing.

I recently did some consulting for a developer down here on marketing and sales. Homex is the largest home builder in Mexico and their Tourist Division is doing projects in Cabo, Cancun and Puerto Vallarta. When they were breaking ground last summer they were quoting their prices to be between $400,000-$800,000. The model home will be ready this week and now they are quoting prices from $570,000-$1,200,000 and they are doing it in a market that’s dropping. They really and truly don’t believe what is going on in the world in going to affect them.

I told them they were living in fantasy land and needed to open their eyes as to what is really happening. The CEO of that division had spent $3.5 million in 2008 in marketing and didn’t make a single sale. During the course of three days of meetings with these guys I was fired 3 times because they didn’t like what I was talking about. By the end of that week I had been hired as the sales manager for their Cabo division and all but 25 people out of the 130 people that worked for the company on the first of that week were fired or relocated to the another division at Homex headquarters in Culiacan, including the idiot CEO.

A week later I had a run-in with the new CEO/Sales Manager on a Saturday via telephone. I packed up my company Blackberry, laptop, files and a project I was working on for him, drove to his house, dropped everything on his front doorstep and quit. I few hours later I ran into him walking and driving through my neighborhood, knocking on doors trying to figure out where I live. Thirty minutes later I had my job back. Hmm, I wonder if I made my point?

We’re working on a whole new sales and marketing plan for the whole division, I’ll let you know what happens.

Homex is the largest homebuilder in Mexico and their stock is traded on both the Mexican stock market (Bolsa) and the New York Stock Exchange. They build and sell around 60-80,000 homes a year.

Las Villas de Mexico is their “tourist” division. In other words, that’s the division of the company that builds in resort locations for mostly Americans and Canadians (gringos). Las Villas de Mexico currently has four projects that are just going into the ground, two here in Cabo, one in Cancun and one in Puerto Vallarta.

One of the projects here in Cabo is right on the marina. They currently have a sales office on-site though they aren’t scheduled to break ground until sometime in the first quarter but, keep in mind, (TIM) This Is Mexico. I don’t have a lot of details but do know it’s around 100 units with prices running $1.5 million to around $3 million.
The second project is down the road in San Jose right on the Campestre golf course, a private Jack Nicholas designed course that also includes a beach club. The Club Campestre project is 230 units, a combination of condos, townhomes and villas with prices that were running from around $550,000 up to $1,200,000. We have since done a 15-20% price reduction to be where we should be in the marketplace. There is a sales office on-site, product under construction and a model home that is about a week away from occupancy.

They currently have (had?)10 agents working those 2 projects with very little to show for their efforts. As of this morning they are down to 3 agents…or less via the old chopping block. It’s really hard to hire good people down here, it seems people get to Mexico and forget how to work.

Know anyone with a real estate license that actually knows how to work and generate leads?

Over the past week and a half we had all the Las Villas de Mexico sales agents in town for training. In addition to my agents locally, we had the salespeople from Cancun and Puerto Vallarta. I did the training for four of those days to 5 Gingos (two of them from timeshares in Branson, Missouri), a 26 year old from the Ukraine (Russia for the geographically challenged) who’s about 6 ft tall and loves to wear 3 inch heals, a beauty from Argentina and a guy from Mexico City. How’s that for a mix of people.

So much for challenging my Spanish skills, it challenge my language skills in general. Do you know how hard it is to talk for four days without using slang words, normal (for us) real estate lingo and so on.

Now they want me to continue the training 2 hours per week per agent via telephone. Personally, I think they should fly me on the company jet to each of those places every couple of weeks, what do you think?

Dianne is still at the other project so nothing changed there….yet.


Las Villas de Mexico

You guys just don’t know what you are missing. Living and working in paradise, though for some dumb reason, a lot of people don’t see Mexico as paradise.

The Mexican builder (Homex) that I went to work for in January has gotten very aggressive about getting their properties sold. Homex was actually founded in 1987 by the de Nicolás family. In 1989 they had grown to a point they had built about 4,700 entry level homes in Mexico. In 1992 one of the brothers, Gerardo de Nicolás took over as director (CEO) of the company. Today Gerardo is 40 years old, you do the math.

In 2005 Homex became the first Mexican builder to become a member of both the New York Stock Exchange and the Mexican Stock Exchange (the Bolsa). Last year Homex built 57,500 homes in Mexico plus another 3,000 homes they donated to underprivileged families through a program very similar to Habit for Humanity. Last year Gerardo saw a need that he didn’t think was being covered by other Mexican developers, homes especially for American and Canadian babyboomers so he started a new division of the company, the Tourist Division and called it Las Villas de Mexico.

The plan with Las Villas de Mexico (LVdM) is to do 22 developments across Mexico at places like San Miguel de Allende and Lake Chapalla . Currently we have 3 developments underway, one here in Cabo, one in Cancun and one in Puerto Vallarta. Actually we are doing a 2nd development here in Cabo right on the marina that will break ground later in the year. Our development here that is underway is on the Nicholas Design Club Campestre golf course, a total of 230 villas, townhomes and condos right on the golf course with views of the ocean.

As the Los Cabos sales manager I get a few benefits like a membership to the Club Campestre golf club and the Beach Club. The golf course was just named by Golf Digest as one on the top 20 Best Maintained courses in North America plus the best new resort course in all of Mexico. The Beach Club is awesome, I’ll add some pictures.

We’re also going to have a yacht club, we’re purchasing three yachts, a 50 ft. Viking power cruiser, a 50ft. Viking fishing boat and a sail boat. Our yacht club members would then have use of their choice of boat or boats for 10 days a month. In the meantime we will have use of the boats for taking potential clients out in, special events or whatever. We take delivery on the first boat around the 20th of June. Yes, there is an additional fee for joining the club, no free rides around here.

Keep something in mind, we can pay a commission to you if you were to send us a client that purchases. We are going to start doing dinner presentations in California and Colorado in June about our developments. As soon as we get through with the Arizona Department of Real Estate requirements we will start doing them in Arizona also. Or if we can put together a group of 20 or more we will fly up and do a special presentation just for that group. You get a free dinner, I get a free trip to Phoenix, it’s a win/win.

We are putting together a Fly & Buy program so people will have the opportunity to come see what we are doing. We will get you deep discounts at a local hotel, buy you dinner a couple of nights, take you golfing or take you to a spa day, a sunset cruise. We will pick you up at the airport, tour you through our development, the golf course, our beach club, tour you through San Jose del Cabo and Cabo San Lucas. Our itinerary is 4 days, 3 nights but you can certainly stay longer.

As Bob Barker would say, “COME ON DOWN!”

Homex

One thing I will say for Realtors and developers down here, because its been so good for so long, they have no idea how to do things like correctly pricing homes, staging, or marketing. With a steady 17% a year appreciation, if you overpriced a listing, the market eventually catches up…no more. In the past they have succeeded in spite of themselves just because the market kept climbing.

I recently did some consulting for a developer down here on marketing and sales. Homex is the largest home builder in Mexico and their Tourist Division is doing projects in Cabo, Cancun and Puerto Vallarta. When they were breaking ground last summer they were quoting their prices to be between $400,000-$800,000. The model home will be ready this week and now they are quoting prices from $570,000-$1,200,000 and they are doing it in a market that’s dropping. They really and truly don’t believe what is going on in the world in going to affect them.

I told them they were living in fantasy land and needed to open their eyes as to what is really happening. The CEO of that division had spent $3.5 million in 2008 in marketing and didn’t make a single sale. During the course of three days of meetings with these guys I was fired 3 times because they didn’t like what I was talking about. By the end of that week I had been hired as the sales manager for their Cabo division and all but 25 people out of the 130 people that worked for the company on the first of that week were fired or relocated to the another division at Homex headquarters in Culiacan, including the idiot CEO.

A week later I had a run-in with the new CEO/Sales Manager on a Saturday via telephone. I packed up my company Blackberry, laptop, files and a project I was working on for him, drove to his house, dropped everything on his front doorstep and quit. I few hours later I ran into him walking and driving through my neighborhood, knocking on doors trying to figure out where I live. Thirty minutes later I had my job back. Hmm, I wonder if I made my point?

We’re working on a whole new sales and marketing plan for the whole division, I’ll let you know what happens.

Homex is the largest homebuilder in Mexico and their stock is traded on both the Mexican stock market (Bolsa) and the New York Stock Exchange. They build and sell around 60-80,000 homes a year.

Las Villas de Mexico is their “tourist” division. In other words, that’s the division of the company that builds in resort locations for mostly Americans and Canadians (gringos). Las Villas de Mexico currently has four projects that are just going into the ground, two here in Cabo, one in Cancun and one in Puerto Vallarta.

One of the projects here in Cabo is right on the marina. They currently have a sales office on-site though they aren’t scheduled to break ground until sometime in the first quarter but, keep in mind, (TIM) This Is Mexico. I don’t have a lot of details but do know it’s around 100 units with prices running $1.5 million to around $3 million.
The second project is down the road in San Jose right on the Campestre golf course, a private Jack Nicholas designed course that also includes a beach club. The Club Campestre project is 230 units, a combination of condos, townhomes and villas with prices that were running from around $550,000 up to $1,200,000. We have since done a 15-20% price reduction to be where we should be in the marketplace. There is a sales office on-site, product under construction and a model home that is about a week away from occupancy.

They currently have (had?)10 agents working those 2 projects with very little to show for their efforts. As of this morning they are down to 3 agents…or less via the old chopping block. It’s really hard to hire good people down here, it seems people get to Mexico and forget how to work.

Know anyone with a real estate license that actually knows how to work and generate leads?

Over the past week and a half we had all the Las Villas de Mexico sales agents in town for training. In addition to my agents locally, we had the salespeople from Cancun and Puerto Vallarta. I did the training for four of those days to 5 Gingos (two of them from timeshares in Branson, Missouri), a 26 year old from the Ukraine (Russia for the geographically challenged) who’s about 6 ft tall and loves to wear 3 inch heals, a beauty from Argentina and a guy from Mexico City. How’s that for a mix of people.

So much for challenging my Spanish skills, it challenge my language skills in general. Do you know how hard it is to talk for four days without using slang words, normal (for us) real estate lingo and so on.

Now they want me to continue the training 2 hours per week per agent via telephone. Personally, I think they should fly me on the company jet to each of those places every couple of weeks, what do you think?

Dianne is still at the other project so nothing changed there….yet.


Watch the video: capella pedregal (June 2022).


Comments:

  1. Kitilar

    It is a pity, that now I can not express - I hurry up on job. But I will be released - I will necessarily write that I think.

  2. Wanageeska

    It's the valuable information

  3. Meztizshura

    Hmm ... even that happens.

  4. Harelache

    I believe you were wrong. I'm sure. I am able to prove it. Write to me in PM, speak.

  5. Blainey

    Not quite understanding what this means.

  6. Chrysostom

    What interesting idea..



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